Baxter: the Next Generation (2015)
As part of a larger, corporate strategic push to reposition the LA-based heritage brand,
I partnered with brand leaders to concept and design branding assets for Baxter’s “Next Generation” campaign rollout by tapping into their brand of rugged cool.
Role: Art Director, Graphic Designer
Thanks: Stefan Wigand
Reunion & Company (2021)
Partnering with long-time fellow backpacker, entrepreneur and friend, Tyler Simmons, I created a brand and identity system that’s inspired by the unique and communal nature of the Reunion brand. With special attention to custom type treatments, color palettes and artistic expression, the final execution honors the craft of its growing partners and exudes California authenticity, scaling easily across multiple product categories including: wine, coffee, seltzers, merchandise and retail coming soon to the Los Angeles area.
Role: Art Director, Graphic Designer
Thanks: Tyler Simmons
Brush Hollow Botanicals (2020)
Frankee Grove is a native Massachusettsan who spent her summers in & around the fabled Cape Cod area. Raised around the shores and kettle ponds of the Cape allowed Grove a healthy curiosity and respect for her natural surroundings, and are the central inspiration for her line of apothecary and wellness products. Working in partnership with the founder, I created, directed and produced a branding system that took inspired cues from her favorite themes in the Cape, blending whimsical and artful illustrations with sophisticated visual language. In addition, the marketing campaign work tells a story of the mystery, nostalgia and timeless beauty of Cape Cod through the employ of surreal imagery and unique optical techniques.
Role: Creative Director, Graphic Designer
Thanks: Frankee Grove
