Anthem Rebrand (2015)
Anthem Rebrand (2015)
Through a distillation of 50 years of product and marketing archives, strategically designed & developed a global branding system that refreshed all outward facing brand assets by celebrating Vans® authentic roots and appealing to a growing segment of millenials and non-skaters, thus repositioning Vans® as California’s most-beloved brand.
Role: Head of Art, Graphic Designer
Thanks: Jeremy Taylor
California Collection (2010-2015)
In a strategic move to segment and expand on brand storytelling initiatives, Vans® launched the Cali Collection, a capsule of seasonal footwear, apparel and accessories that employs unique details, elevated craftsmanship, and is distributed among elevated retailers. Over the course of five years, I led the art direction and creation of all graphic and brand assets, each of which pays homage to all things California.
Role: Art Director, Head of Art
Thanks: Matt Ross, Brian Antosz, Jon Warren, Tait Hawes
Vault x Murakami (2015)
In collaboration with Team Murakami, created a carte blanche branding system that brought his iconic artwork to life by tapping into the wonder and curiosity of Murakami’s characters and opening the door to Murakami’s fantasy world in a never-before-seen way.
Role: Art Director, Head of Art
Thanks: Taka Hayashi
Jimmy’Z FA/HO’22 (2021)
In anticipation of JIMMY’Z relaunch, worked with business leaders to build the creative direction for the highly anticipated relaunch of this seminal 1980’s Los Angeles lifestyle brand. In addition to market research, mood boarding and seasonal direction, I was tasked with building a small creative team to design for all categories: apparel, accessories, trims, tees & prints. The final result was a contemporary collection rooted in brand authenticity and quintessential Los Angeles styling.
Role: Creative Director, Head of Art
Thanks: Jim Ganzer, Blake Harrington, Mike Gomez, Dane Danner, Johnny Howenstine
No Wave Collection (2015)
Led the concept and creation of the “No Wave” capsule branding and styleguide, inclusive of naming strategy, identity and relevant applications. The concept tapped into the sights and sounds of the late 70‘s and early 80’s Grunge and New Wave music scenes, introducing a new thread of creativity to RVCA’s reputation as a counter cultural influencer.
Role: Art Director, Graphic Designer
Thanks: Mike Gomez
X/DMG Trims & Hardware (2021)
I partnered with Globe brand stakeholders to create a comprehensive trims and hardware palette for the launch of their newest subsidiary, x/dmg, a sustainable workwear clothing brand scheduled for global distribution. The resulting system offered a vision of the future of workwear and defined their modern utilitarian aesthetic.
Role: Art Director, Designer
Thanks: Tyler Simmons, Jesse Hill, Peter Hill, Mike Gomez
Adapt Collection (2018)
Led the concept and creation of identity and campaign assets for Quiksilver’s innovation capsule, Adapt, which reimagined Quiksilver’s evolution by meeting the needs of core customers in any environment.
Role: Art Director, Head of Art
Thanks: Ronnie Reyes
